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Behind the heated race in the new energy storage sector was China’s record-breaking construction capacity in 2023, featuring a staggering 216.88 GW (gigawatts) of new solar photovoltaic installations. However, alongside this high productivity inevitably came fierce market competition. As a crucial part of the solar photovoltaic industry, the price war for photovoltaic modules became an unbearable burden for participating companies.
Since the second half of 2023, the industry has been filled with a palpable sense of anxiety. Starting in June 2023, solar module manufacturers initiated a price war that escalated rapidly. By October of that year, a solar company submitted a bid below $0.156 per watt for bifacial monocrystalline PERC modules in a project tender—a landmark event that sparked widespread industry discussion. By December, during the second round of solar module procurement for 2023–2024 by China National Nuclear Huineng Corporation, the lowest bid received dropped to $0.131 per watt. Except for a single manufacturer quoting above $0.156 per watt, every participating enterprise quoted below that threshold.
Entering 2024, even N-type module prices struggled to remain firm. On January 9th, China Power Construction Corporation held bidding for its 42 GW solar module framework for 2024. Bidding results showed the lowest offer for N-type modules at $0.143 per watt, while P-type modules fell as low as $0.132 per watt.
Industry experts pointed out that a clear price inversion phenomenon had emerged in photovoltaic modules. Similar to real estate market peaks where land prices surpassed finished house prices, raw materials became more expensive than the end products (“flour becoming more expensive than bread”). The continuous decline in module prices led to scenarios where companies faced operational losses as soon as they secured orders, with production initiation solidifying those losses.
Just a year prior, solar module prices averaged around $0.286 to $0.304 per watt, occasionally exceeding $0.312 per watt. This rapid drop highlights the intense competition across the energy storage sector. A solar company executive noted: “Without orders, companies must still cover daily fixed overheads such as labor, factory leases, and machinery expenses. Remaining idle causes losses, and without active cash flow, survival becomes even harder. Some companies prefer accepting marginal losses on projects to keep employees working. In the long run, maintaining active project portfolios offers a chance for recovery. Consistent order volume remains essential for continuous operational survival during market selection.”
Concurrently, rapid expansion in distributed photovoltaics brought grid interconnection and power absorption challenges to the forefront. Over 150 regions in China reached capacity limits for distributed solar, earning “red zone” designations. While distributed installations expanded rapidly, areas with high installation ratios faced registration bottlenecks, limited absorption capacity, and grid connection delays. In the latter half of 2023, National Energy Administration surveys across six major provinces revealed that Shandong, Heilongjiang, Henan, Guangdong, and Fujian all encountered localized grid capacity shortages. Additional regions—including Hebei, Inner Mongolia, Hubei, Liaoning, Guangxi, and Jiangxi—faced saturated or warning-level distribution grids.
Against this backdrop, solar energy storage systems emerged as a primary mechanism to solve grid integration and power absorption challenges. More than 12 regions have introduced guidelines for distributed energy storage, with over 10 regions proposing specific energy storage pairing ratios.
Social Capital Bullish on Energy Storage Growth
On February 20th, Yantai City released its strategic plan for major industrial competitions, highlighting 15 manufacturing projects representing a total investment of $51.12 billion and a planned annual investment of $13.7 billion. Heading the list was the $10 billion Huangbohai New District Yantai Lihua Large-Cylinder Energy Storage Battery Project, which also featured on Shandong Province’s key project registry. Statistics indicate that Shandong Province included 27 energy storage projects among its key provincial development initiatives for 2024.
Earlier, on June 30th, 2023, China’s first “Flywheel Energy Storage + Million-Kilowatt-Level Intermediate Reheat Gas Turbine Unit Joint Frequency Regulation” project officially launched in Laiwu, Jinan. Operating a high-speed flywheel gyroscope spinning at up to 15,000 RPM, the project marked a major milestone in mechanical energy storage tech. Advanced storage technologies serve as critical infrastructure for supporting clean energy transition goals and establishing technological leadership.
By the end of 2023, Shandong’s operational scale for new energy storage reached 3.75 million kilowatts, ranking first nationally. In 2023 alone, Shandong added over 15 million kilowatts of new energy capacity, bringing its cumulative installed capacity past 91 million kilowatts and leading the country in both photovoltaic generation and energy storage installations.
Despite market competition, private and institutional capital remains highly optimistic about energy storage sector prospects. On February 21st, China Electrical Equipment Group Energy Storage Technology Co., Ltd. was officially established with a registered capital of $2 billion. Focusing on energy storage technical services, battery manufacturing, charging infrastructure, and power distribution, the enterprise attracted strategic backing from eight major partners, including CATL.
Industry analysts note that the energy storage domain continues to draw substantial capital investments. Since 2023, venture funding rounds for energy storage enterprises—including Rongke Energy Storage, Sodium Innovation Energy, Weijing Energy Storage, and Yun Storage New Energy—have individually exceeded $100 million. As grid integration demands grow, integrated commercial energy storage and residential battery solutions remain key drivers for market stability and clean energy expansion.



